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The two I wish to discuss become the Phrase Match and Exact Match. Say you desire to display your ad or optimize your specific webpage showing in natural search results when your customer types 'your keyword phrase' (without quotes).

4) Negative Match - A specific keyword what your do not need to display your ad (i.e. -free) An ad with -free as no doubt one of its keywords will not show somebody types "free AdWords software" in their search.

As you become aware with the items keyword spam is, you'll begin to make note of how frequently this policy violation actually happens. A few advanced eBay sellers of which are making funds on eBay really keyword spam intentionally, online marketers sellers are unintentionally violating this eBay policy.

The goal of eBay is for everyone sellers to play by just as rules about the same field. It is your responsibility to insure that your competitors do not an unfair advantage. Remember, "all is fair for each other and war".

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Through Doug's exploration (for his door knockers page), he appears with three favorite two-letter combinations: "door knockers", "antique door" and "antique hardware". For three-letter combinations, he settles on "house antique hardware" and "brass door knocker".