Free SEO Tools Online
In this section, we will elaborate on and provide an in-depth discussion about some of the most commonly used and highly recommended free SEO tools that are readily accessible on the vast and expansive internet landscape. By exploring these powerful and valuable tools, you will gain a comprehensive understanding of their immense potential and how they can drastically improve your search engine optimization efforts. Whether you are an experienced digital marketer or a beginner in the field, these tools will undoubtedly equip you with the necessary insights and functionalities to propel your website's performance and visibility to new heights.
1. Introduction
Search Engine Optimization (SEO) is a crucial aspect for those who want to make the great performance of their website. It is because the SEO will affect the website to be more visible in the searching from search engine. The high rank of the website in search engine is very important because this will affect the number of visitors to the website. SEO will make the website have a better rank in search engine by improving the content and doing some settings to the website. For those who are new to the world of SEO, there are various tools that will be very helpful to help them optimize the website and the good news is, there are many free SEO tools online that can be used for free.
There must be a purpose why someone is using something and it is the same goes for the SEO tools. The purpose of SEO tools is to make someone who wants to optimize their website easier from doing everything manually which sometimes can be time-consuming and not effective. SEO tools will perform an analysis of the website and give suggestions on what should be done to the website. The analysis result is usually in the form of a list of something that needs to be improved and provides suggestions on how to make it. With the analysis result, the user of SEO tools can prioritize what to do first to optimize their website. Usually, there are too many things that need to be done to optimize the website and not all of them have a significant effect, so the analysis result from SEO tools will be very helpful to see what to do.
1.1. Purpose of SEO tools
SEO tools can also be used to find a profitable niche in a market. Often, many internet entrepreneurs will often try various different campaigns with the belief that if they just make more sites, it will increase their revenue. This is, of course, oversaturation. With the right keyword research and some time spent on quality, this greatly increases the chance of a greater ROI with only a few campaigns. But more on niche finding in another article.
SEO experts have a clear and desirable goal. They want their website to rank well in search engine results pages. They want to achieve this goal as quickly as possible. So what does this mean? It means more money for businesses. More traffic to person/personal websites. For a blogger, it can mean more viewers reading their posts, and possibly clicking on an affiliate link to make a purchase. So, if a website owner wants to make money through the internet, ranking well in SERPs is a sure way to achieve this. This is the reason why many have turned to providing SEO services. It pays well and it is in high demand. A website that is not being worked on for SEO is a 'wasted opportunity'. Many have turned to purchasing SEO services as a last attempt to increase their revenue, and often times, it is too costly that it just isn't worth it. This in itself is a purpose for using free SEO tools online. An SEO expert with one of these campaigns can save time and increase revenue for their website by identifying and utilising specific key terms that will increase their page rank.
SEO tools help website owners to rank higher in search engine results. This helps to increase traffic for their website, which in turn can result in more revenue being generated. Free SEO tools are available everywhere on the web. With this in mind, any search engine optimisation expert should be looking to utilise these tools as much as possible. But, before we discuss more about these tools, let's move to the next topic - An SEO expert's work and the aim of SEO.
1.2. Benefits of using free SEO tools
Seo tools can be a valuable asset to any organization. They offer the ability to improve the site and thus the organization itself. Free seo tools often provide a good deal of value, especially considering the cost. A recent release of a free Google Sitemap generator has provided webmasters with a new utility which when used properly is said to increase a site's ranking within Google. This is a very valuable seo tool for many webmasters, not only because it's free, but because it provides a means to increase search engine rankings for a site that is the ultimate goal for an seo practitioner.
Another benefit of free seo tools is the generation of quality incoming links to your website. Quality incoming links are a crucial factor when it comes to search engine rankings. There are many backlink building tools available, so it is truly easier to find those that are best for your site. Significantly, the recent release of Google's Webmaster Central has given webmasters a unique advantage when it comes to analyzing data to do with Sitemaps, incoming links, search keywords, and much more. This is truly beneficial if used properly. An introduction to all of this information can be found in my blog and I plan to follow it up with more on how to analyze and use this data to effectively impact your search engine rankings.
2. Keyword Research Tools
Ubersuggest is a tool that offers great insight into what users are searching for. It scrapes data from Google Suggest. It takes all the alphabetical and numerical keywords that Google provides and transfers them into a massive list of keywords. This requires the user to put in a bit more effort to sort through the keyword data, but without a doubt, it carries great value. Keyword suggestions are provided when you enter a keyword and click on submit. Four categories of suggestions are provided: click data, ad volume, cost per click, and competition. Ubersuggest is a great tool for generating new ideas for organic content.
Google Keyword Planner is a free SEO tool. The paid aspect of the tool was preceded by AdWords Keyword Tool. The tool offers a great array of features. It allows you to find new keyword and ad group ideas, retrieve historical statistics, and see how a list of keywords might perform. Its an AdWords-based tool and most data is pulled from it, thus producing highly relevant results for SEO. This tool is essential when starting a new campaign as it allows you to gain insight on how a keyword may perform and allows you to build a concrete list of keywords to target. With the switching of the old Keyword Tools to the new Keyword Planner, this guide has been produced to help.
2.1. Google Keyword Planner
After you've set your settings, enter a word or phrase that's relevant to the ad groups that you're trying to build. The tool will then give you a list of keywords suggested by the input with ad group ideas. Data for each keyword's search volume is shown, but it's grouped for broad match. An individual keyword will give the data for approximately how many searches that match the keyword will get within a given month. This is useful to see if your keyword has any search volume. Note that Google no longer provides free access to exact match search volume and now groups that data with a range. Although this is a free tool, Google places a rough dollar value on the search volume, which can be misleading to SEOs.
The data the keyword planner provides is the same data that it provides for the ads. It's absolutely imperative that you set the targeting settings (specifically location) for the data that you want to pull.
This tool has been significantly changed and added to over the years. Some of the key features, like the keyword tool, still remain, but for the most part, the majority of its features are catered to AdWords functionality. But you can still use it to get keywords.
Google Keyword Planner, a long-standing favorite of SEOs, is no longer just a keyword research tool. This free tool is offered to Google's advertisers for free, and anyone can sign up and use it. However, its main purpose is to help advertisers choose keywords for their ad campaigns. It does this by giving users an estimate of the search volume. To use Google Keyword Planner, you'll need to have an AdWords account, but that doesn't mean you have to create an ad campaign. You can set the campaign up and then pause it.
2.2. Ubersuggest
It has become a very effective tool for SEO experts as it provides you with insightful data to come up with new keyword ideas. Ubersuggest takes input based on three categories. By typing in a keyword, you will get a list of keyword ideas based on your keyword. You can also get a list of questions related to your keyword. This is very useful as it gives you a good idea of popular topics people search for based on your keyword. Lastly, you can get preposition ideas. This can be useful as it can provide you with ideas for long-tail keywords.
Once you have your basic keyword list, keyword ideas will provide you with an overview of each keyword. It will show how much search volume each keyword has. This can be useful for eliminating keywords that have low search volume. One downside is that sometimes Ubersuggest keyword ideas have higher competition and CPC. It is unclear whether this data is showing the data from the input keyword or if it is data from that keyword in general. Usually, the data from the input keyword has lower competition and CPC.
2.3. SEMrush Keyword Magic Tool
Semrush is a competition to Ubersuggest. The Semrush all-in-one marketing toolkit is a premium service and provides its users with a broad spectrum of tools to enhance and grow their online presence, whether it's to improve visibility on a search engine results page or simply analyze an online market. The tool is most recognized for its ability to give keyword suggestions and aid users in building an organic keyword list. The keyword magic tool simplifies the keyword research process by providing a user with a seemingly endless selection of keywords and related keywords with the use of filters which help to retrieve specific results, all of which can be easily added to a keyword list by pressing the '+' icon or exported to a spreadsheet. A key feature on Semrush is its ability to gauge a keyword's difficulty, as it is important to understand whether it's worth trying to rank for a certain keyword in organic search. The keyword difficulty tool rates a keyword's difficulty between 1-100, to establish a ratio of the number of users who have ranked for the keyword in the top 100 organic search results over the past 12 months with the competition in pay per click advertising. This saves a user a substantial amount of time as it would mean they can avoid keywords that are too difficult to rank and avoid targeting a market where it's too competitive.
3. On-Page Optimization Tools
3.3 Google PageSpeed Insights
While it does not measure on-page SEO, Google PageSpeed Insights will measure the performance of a web page for mobile and desktop devices. It can be important for SEO, as the load speed of a site is a ranking factor. The PageSpeed Insights will give a website a score out of 100. If the score is low, there are several optimization suggestions that can improve site load speed. A faster site will have a higher rate of return visitors.
3.2 Moz On-page grader
There are actually many tools within Moz, some free and some paid. The paid tools have a no-obligation 30-day free trial. The free tools include the Moz bar, which shows useful metrics at a glance, such as the available metadata and the heading elements. The Moz website also has a number of blog posts that go very in-depth on how to use Moz tools for on-page SEO. The Moz paid tools include keyword research, a search engine simulator, and several on-page SEO tools. New subscribers to the Moz tools can also have a tour guide of all features.
3.1 Yoast SEO
Yoast is a popular plugin for WordPress, and it will work on self-hosted WordPress blogs. The tool has numerous features that help improve on-page SEO. Yoast SEO measures how well the content is optimized for a particular focus keyword. It also offers a snippet preview that shows how the post will show up within the search results. The snippet preview displays the post title, meta description, and the URL. The meta and URL can also be edited within the snippet preview. Yoast measures the content's readability and gives it a Flesch Reading Ease score and recommendations.
On-page optimization is the first stage in search engine optimization that includes actions essential to optimize a website for being indexed and ranked properly. On-page SEO tools can help a business figure out if their website is optimized, and if it is not, then they can make adjustments to enhance it. It may be beneficial to use an on-page SEO tool to get a baseline of where the company's website is and then track improvement. This can be a very good way to show results of SEO efforts.
3.1. Yoast SEO
It is one of the best plugins out there. It tells you about the most important things while on-page optimization of any website. It automatically detects if there is any post that has no focus keyword, which is a really useful thing. It also tells if the meta description or title is too long or too short. It also tells you whether the meta keywords have been used before. Another aspect of analyzing meta tags is that you can build a list of all keywords it found in the post. Yoast SEO plugin shares how well your post is optimized before data were collected. It's possible to refresh your information by clicking the "refresh data" button. This function tells you all the main aspects of your SEO on your post before data were collected. This feature may be accessed by clicking your post page in the admin page so your post's page will be displayed. It has a snippet preview which is very useful. This allows you to see how it looks, what internet users see when the post is found in the search engines. It shows the result in the Google search engine, how your post will result when people search anything related to your content. Scoring a good SEO on a focus keyword is also accessible to do on the post page. Setting the focus keyword will trigger site-wide analysis on how well that keyword is used in post content, post title, post URL, and meta description.
3.2. Moz On-Page Grader
Moz On-Page Grader focuses primarily on the keyword and content portion of on-page optimization grading. It is almost like a checklist of things to do and it is more manual than the other tools but still useful. It provides a specific and structured way to evaluate the quality and level of optimization on a webpage for the selected term. The tool makes it easy to see on what areas can we make the improvements and optimize the web pages for search engines. The best part of the tool is that it provides detailed reports on on-page factors and that will help to learn how to optimize the pages for the specific keyword. It grades on a variety of elements from A to F.
It is a paid tool so you will need an account to use it; however, there is a free trial available. With that trial, you can also access a number of other Moz tools to improve your general SEO. It's a decent tool for beginners and experienced SEOs, but it certainly on the same level as other free on-page analysis tools.
3.3. Google PageSpeed Insights
The last on-page SEO tool we have for you is the relatively new one, but one that has been getting a lot of praise from SEOs and webmasters for its ease of use and the depth of its results. This tool is the Page Speed Tester, which is part of Google Webmaster Tools. The tool is very easy to use as all you have to do is open it up, enter a URL, and click "analyze". The results are then split up into categories of things that you should consider fixing that fall into either high, medium, or low priority. The results are very detailed as they give example times of how much speeding up a certain item would impact the load time of the page and provide general rules to keep in mind when working on improving page speed, such as what size images should typically be on webpages and tips on how to use compression. This can be very useful for people who have no idea where to get started in optimizing their page speed. High load times and poor rankings can get very frustrating. If you haven't modified your design and you still are not happy with your load times, then read on to learn about ways to speed up and optimize your site.
4. Backlink Analysis Tools
Ahrefs is currently the most proficient tool for backlink analysis. It has a big database that is updated daily and can provide information on a number of different aspects of the links. It not only shows you the URL to the link, but also information on the link type, the area the link is from, anchor text used, the exact landing page the link goes to on your site, and most importantly, it has a metric for link influence which allows you to know whether the link is going to positively impact your search engine rankings or not. Ahrefs has actually discontinued their "Ahrefs tool" which was powered by data from Majestic. It was a similar tool to the current Majestic tool, however Ahrefs data is still considered to be the best on the market for link analysis and thus the tool is still recommended. On top of this, Ahrefs is constantly making new developments and adding new features to maintain this status. This tool is the most costly of all the backlink analysis tools, but is worth every penny. A 7-day trial is available for those interested in testing the tool.
4.1. Ahrefs Backlink Checker
By using the inbound and outbound link feature, you will be able to check the internal and external links in the site. The internal links are hyperlinks that point to another page on the same website whereas the external links are links that point to an external site. This is used to check if there are any link partnerships between the site and also track the link juice flow.
Ahrefs Backlink analysis also offers a feature to check the broken links for any site. This is useful in tracking the number of broken links (referring pages) found in a certain time period. By fixing the broken links, you can ensure that the link juice, which are the good link equity flow from backlinks will be maintained at a high level.
At the overview page, you can also get a brief of the Anchor text cloud for the site. This is crucial to see the most frequent anchor texts used by the site and can potentially affect the site's keyword rankings.
How to use Ahrefs Backlink Checker for analysis?
By simply entering the URL to the site, you will be able to get a rough overview of the site's backlink profile. This will show you the total number of backlinks or referring domains to the site broken down into two types: dofollow backlinks and nofollow backlinks.
Brief about Ahrefs:
Ahrefs is one of the most powerful tools widely used for backlink analysis. It offers an in-depth backlink data for any website or URL. It works best when used as a tool for spying on your competitors.
4.2. Moz Link Explorer
You can use Moz Link Explorer to find out statistics about the links from your domain and any other domain. It shows data very quickly and is easy to understand. You can use this to compare with competitors and to see what type of links you need to build for your site in order to outrank the top ranking sites for your desired keywords. The data is updated very frequently so you can always be sure that it's accurate and you can also discover new links that point to your website. The paid version has more comprehensive features such as identifying toxic links and much more which can be very useful if you're a serious SEO.
Moz Link Explorer is another very good alternative that's available to use for free plagiarism checker online by percentages. The tool is a bit similar to Ahrefs but the most amazing thing about it is that it has a free version with a lot of functionality. The paid version is better but the free version can still be used to help you gain valuable insights for your link building campaign. With the free version, you won't be able to get all of the same functionality as the paid version but you can still use it to analyze your links and the link profile of your competitors.
4.3. Google Search Console
High-quality backlinks are one of the most important SERP ranking factors. And to analyze your link relevancy and link profile, you can use Google Search Console. Google Search Console is a free tool provided by Google and available to everyone who has a website. This tool will show you the backlinks that Google has indexed. Up until now, GSC only shows a sample of your backlinks. And recently, in the new version of Google Search Console, it shows more backlink data. According to Google, Google Search Console will show backlink data up to 100,000 backlinks from the Important Link. With the new release of Google Search Console, it will be easier for webmasters to check the quality of their backlinks and also determine which links might be the cause of a penalty from Google. In addition, GSC also has additional features, such as website settings, manual URL submission to Google's index, crawl stats, and other features that can help optimize your website in the eyes of Google.
5. Rank Tracking Tools
Moz is a popular and well-established company in the SEO industry; they offer a large selection of tools to help webmasters understand their search data. Their rank tracking tool allows you to track your weekly search position data on your target keywords and provides the option to compare your data with your competition. The data is also displayed in easy-to-read charts and is automatically updated every week. This is an easy-to-use tool that provides comprehensive rank tracking information. As with most Moz tools, it does require a Moz subscription. This tool cannot track historical data before it was set up.
SEMrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online visibility and make key decisions impacting growth. SEMrush provides an all-in-one tool to create their online marketing strategy, also offers a range of solutions and products to ensure companies have the necessary data to identify new trends, measure daily performance and achieve strategic objectives. SEMrush is a paid service but offers a free version/trial.
According to most SEOs, the most valuable rank tracking tool is still Google's own search data. It is the ultimate source of information, and the best way to understand the success of your SEO strategy is to understand how it is affecting your search position. Google Search Console is search analytics software that provides detailed information on your website's presence in Google search. You can see the queries that drive traffic to your site, and the position for these queries. It also allows you to compare search data between two different dates. Google Search Console will provide you with up to date, relevant data to help you understand and improve your websites search results. This tool is free to anyone with a website, it does require verification of your site and can only show data for the websites it has verified.
One of the most important steps in improving your SEO rank is to track your position in search results. It is only when you track your progress that you can understand whether your strategy is producing results, or if it is time to rethink your strategy. Due to the significance of this process, there is a wide range of rank tracking tools available, the following are a small selection of them.
5.1. Google Search Console
Moz's Rank Tracker is an automatic tracking tool which displays data in a clear, easy to understand graph. The major benefit of this resource is the ability to produce custom reports and graphs and to set up automatic weekly updates. The reports are customisable and can be designed specifically for presentation to a client. The resource tracks both ranking and visibility data and provides analytics of position changes in a specified time period. The prime function of this resource is data collection and the automatic weekly updates allows efficient and regular collection.
Position Tracking is one of the most popular tools in the SEMrush Suite. It is a simple and effective tool which has a great user interface. The tool will keep daily track of keyword positions on multiple search engines (including data after Google's major keyword analytics update) and it is all stored in one easy to analyse report. The major benefit of SEMrush's tool is that it goes beyond basic rank tracking and helps you to improve the positions of your website pages with On-Page SEO Checker. This tool will show you the highest ranking pages for your website (based on the data from your domain and not just the URL) and provide recommendations to help better optimise those pages. The tool also highlights SERP Features which have resulted in keyword position changes, which may require to assessment of your strategy. This information will assist data collection and aid smoother transition to the analysis stage.
The first step of keeping track of the effect of your SEO strategy is to monitor the position changes of your keywords on search engines. Keywords are the words and phrases which internet users type in search engines to find things. Step one to getting on top of the results is to know exactly what words or phrases people are using to find your site. By knowing this, you can tailor your website to that specific keyword to get more effective results. This is a fundamental step of the data retrieval process. Google's Search Console provides keyword position data, which is a list of keywords that your site is deemed relevant for in Google's search results, as well as the position that the site ranks for that keyword. This resource is free and is required for anyone with a website. Logs are typically produced automatically on a daily basis but the data is only kept for two weeks. An archive system will need to be created in order to keep record of the data.
5.2. SEMrush Position Tracking
In essence, the position tracking tool is the first step of tracking data that can be directly associated with potential monetary values and can be a diagnostic tool to help determine whether or not on-site optimization is trending in a positive direction. This is an ideal tool for SEO site clients that have hired an individual to optimize a site and can easily show those changes in data values.
By knowing how this content affects the traffic and whether or not the content is worthy of search engine interest, it can help a user make decisions whether to keep or change the content. SEMrush's position tracking also allows you to set a comparing duration between 7 days and up to several months and even to compare two different dates. This feature is important in measuring changes in statistical variables and allows for the comparison of whether certain optimizations have affected anything positive or negative to the website. This could be said visit increase, page view duration, or any other variable that may help determine a conversion.
By being able to track the specific keywords that are associated with this ad-level position tracking, it takes the tool a step further and can afford a user to better understand the types of content that might be hindering or helping site traffic. This can be particularly useful in understanding what "too much ad content" can mean to a website. Ad content should not be confused with "advertising" (an alternative point of revenue for the site). In this case, "ad-content" refers to existing content that has been or is above organic search and has been designed to help increase web traffic to a particular page. Many times, this content is not optimized well and can often hurt a site, as it's seen as an attempt to manipulate search engine rankings.
Since its inception, SEO has always been concerned with high quality keyword content. With the recent update of Google Panda and its initial release back in February of 2011, a greater importance has been placed on the quality and relevancy of the content. By utilizing SEMrush's Position Tracking tool, you are able to track your website's daily ad-level keyword positions in comparison to organic searches. This tool utilizes the Google AdWords and Google Search Console information to determine how integrated your website's content is with Google SERPs and whether it's meeting Panda requirements.
5.3. Moz Rank Tracker
Moz has become one of the most trusted brands in the SEO space, primarily based on their flagship product Moz Pro. The Moz Rank Tracker allows users to monitor keywords, page rank, and social shares. This is a cost-effective tool that allows the user to track ranking on a daily basis, whether on desktop or mobile, with a particular focus on understanding the fluctuations and why they might have happened. This is useful in identifying technical issues, penalties, or algorithm changes which may have had an impact. The ability to tag keywords and filter based on various sets of criteria is also a useful feature. The data can be exported and shared, which is useful if you're working within a team or reporting to a client. Moz was a pioneer in the SEO industry when they introduced Domain Authority and Page Authority in an effort to move away from an outdated metric of Page Rank. While there could be debate on how these should be best measured or whether they are truly representative of a site's strength in terms of keyword rankings, both DA and PA are widely trusted and used today. These properties can also be tracked within the Moz Rank Tracker.
6. Technical SEO Tools
Google Search Console is the collection of tools and resources for both website owners to monitor site performance in the search index. It provides a way to monitor and resolve indexing, rich snippets, structured data, and other items. It helps you find which keyword is bringing more traffic to your site. If your website is not linked to any other site, you can submit the site map to Google Search Console. The more details about the number of URLs in your site map, the index status, the more you will know its index state. It also provides security issues if your site was hacked. Find the backlinks. More than one way to do it in Search Console. The Search Traffic → Links to Your Site, The Crawl → Fetch as Google, and Search Traffic → Links to Your Site → More. Each method provides a different view of backlinks and an option to download the data. Discover the errors occurring on your site. You can go to Crawl → Crawl Errors to get a list of any errors Google encountered when crawling your site. This is a great way to find out if any bad redirects, 404 error pages, and all other errors.
6.1. Google Search Console
The Google Search Console is Google's official SEO tool that is designed to communicate with webmasters and SEO professionals. It allows users to check indexing status and optimize visibility of their web page. It provides a number of features such as giving users the ability to check how their content is indexed using the "fetch" tool. This shows the URL and how Google indexed content under the respective URL. Users can then submit that URL to Google's index. It also provides data on search, allowing users to see the top 1,000 queries that drove traffic to their site and also the top 1,000 queries that resulted in click-through to the site. It allows users to compare data from the search results to the data from the sitemap. Rich data can also be extracted from the GSC, and by rich data, it is meant data that goes much further than what is first shown. For example, a user is given access to information such as mobile usability, which can be incredibly useful when optimizing content for mobile devices, and the structured data section which shows if the content is using structured data markup and if so, are there any errors with it. Measures can also be taken to ensure that web spamming is not occurring and to remove any spam that is found.
The Google Search Console is one of the most efficient SEO tools that is available, and the fact that it is directly linked to Google means it is something that should not be ignored. An official tool such as this one is always likely to have a lot of information regarding how the search engine sees the content and how it can be improved. Google is always updating the GSC, which means it is likely to only become more useful over time.
6.2. Screaming Frog SEO Spider
6. Alternate View Source using XSLT
For non-tech SEOs and developers, Screaming Frog has a look and feel of view source and can apply a simple XSLT to enable you to view and manipulate the data. It's good for those new to coding or learning HTML.
5. Tips & Tricks coming soon...
4. Validation
Easily view your errors and redirects in one view.
3. SEO Elements
This tab is split into six sub-tabs:
- Page Titles: an array of your URL and page title.
- Meta Keywords: your meta keywords (if in use).
- Meta Description: the meta description for each URL.
- Headers: the H tags for each URL.
2. Crawl Overview
This displays a statistical overview of your website's data using pie charts and word count.
1. Fetch & Render
The tab allows you to interface as Google would to retrieve key onsite elements for your URLs. This includes:
- HTTP Status
- Meta Description
- Meta Keywords
- Meta Robots
"Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine to spider websites' links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type, and allows you to filter for common SEO issues or slice and dice the data how you see fit by exporting into Excel."
Introduction to Screaming Frog SEO Spider
6.3. GTmetrix
By using GTmetrix, at least you can know which part of your website should be repaired. By analyzing the data in GTmetrix, you can use it as a comparison for the improvement of your website in the future. So, GTmetrix is a tool that is very useful for webmasters to check the website.
PageSpeed on GTmetrix represents the load time of a website. The website with a good PageSpeed will be quickly accessed, different when using a bad PageSpeed. YSlow is a grade given by GTmetrix in assessing the quality of a website. The higher the YSlow score of a website, the better it will be.
GTmetrix is a tool to test the performance of your website and also a conventional web tool. For many bloggers, it has been used to check the performance of their website. They think that if the website is heavy when accessed, it will not be pleasant and comfortable for the visitors. With GTmetrix, we can check parts of the website ranging from Page Speed, YSlow, Waterfall, Performance, and also the history of the performance of the website.
7. Competitor Analysis Tools
A visual way to find out what traffic sources a competitor is using is through display advertising. By looking into the ad and page URL, we can see what landing pages the ads are pointing to. SEMrush has an advertising feature which allows us to plug in the competitor's domain, and it will then display which landing pages their ads are pointing to. This will then allow us to compare those pages to the ones on their site and see if it's a similar topic. This type of advertising research is very useful with the site AdSense in determining what ads and landing pages are most relevant to the content on the page.
The first thing to do is to browse to the SEMrush website. As we are looking to see what keywords our competitors are using, insert the URL of their homepage into the search box and press search. SEMrush will then show a list of the top keywords that the site ranks for. This is useful to help determine what keywords are best to use. SEMrush also has a feature that allows you to compare the keywords used by up to 5 sites.
SEMrush is a very useful tool for users who are looking to do some keyword research for their website. The main feature for this SEMrush is really easy to find long tail keywords for your site. Usually, long tail keywords are easier to rank and get traffic from search engines. SEMrush also provides other features such as position tracking, site audit, and social media poster.
SEMrush Competitive Research Toolkit
7.1. SEMrush Competitive Research Toolkit
The first step to finding the best keywords or phrases is finding the top competitors in your niche. The use of keywords can help websites position themselves and have a better chance of being found through search engines. SEMrush provides a detailed overview of the main organic competitors. By using this feature, you are able to attain keywords that bring in the most traffic within your niche. It also provides a Position changes report that allows you to monitor the changes in your website's daily ranking for the keyword you entered. This is to ensure you are using the keyword that will keep your page on top. The URL of this page is defined with the comprehensive report on the competitors' websites. It states in a table the traffic brought in by direct and referral sources and the total as a ratio compared to the traffic brought in by search. The keyword given here will give you the chance to simulate a promotion of your website. This is done by getting the keyword data for a direct URL and comparing it with the data from your competitor.
To have good SEO on your website, it is always beneficial to have changes that bring more positive than negative results. SEMrush has realized this and provides 100% updated information on any short-term or long-term organic PPC campaigns. The data gathered comes with the position changes, the estimated targeted traffic, the cost, and the ad comparing it with the previously stated data on the same keyword.
Lastly, it is known that having a local business or search is a good way to gain more traffic due to the fact that it is more cost-efficient and reliable. SEMrush has made this easier with a local search tool which is very simple and easy to use. Simply select the country you want to target, type in your keyword, and it will provide data relevant to the keyword within that locale. This can save a lot of time for a last effective alternative in gaining traffic through different global markets.
7.2. SimilarWeb
SimilarWeb is a free competitive intelligence tool which provides traffic and marketing insights for any website. The service offers a paid pro version and the ability to sample the tools briefly when registering. SimilarWeb's perspective of the internet is based on a panel of internet users aged 18 and over. The tool estimates traffic on websites by combining a number of data sources, including ISP data, opt-in internet user panel, and clickstream data. Although the data is not in abundance, it is still a new angle on looking at your website's traffic, and viewing your own site from an outsider's perspective allows you to identify the key areas of marketing which you are neglecting.
Before delving into SimilarWeb, you should be aware that competitive analysis tools all have perspective, and that perspective is decided by the contrast between the data of the two websites being compared. The less data on one website results in other websites' views as to what the data might be. Google Analytics has a feature called benchmarking which allows you to compare data. However, the feature can only be used when sharing your data with others first to improve their reports. A good way to enable Google Analytics to build up some data is by comparing your website to sites in the same category as yours that have relatively high traffic. This should provide you with some relative data because the site comparison will be between yours and a site you can learn from and improve by.
7.3. SpyFu
SpyFu provides a really helpful function for writing ads. This tool will give an AdWords adviser that provides comprehensive advice on what keywords to buy, whether they are longtail or short ads, to generate more money. By purchasing these keywords, we can get a high level of traffic to the site, which affects sales.
In addition, SpyFu also provides SEO reports for a site. This report provides information on how well a site is using SEO and what the weaknesses are because the site didn't appear on Google's first page. By using this report, we can fix our site's SEO to improve performance. This function also compares the traffic that a site gets from month to month. A high level of traffic and constant traffic are the keys to getting more revenue for a business.
SpyFu is a search analytics company. It helps to reveal the keywords they have bought on Adwords, as well as their organic and paid search strategy. This tool is a really powerful way to increase your site performance and drive sales. This function is really helpful in building a strategy to increase traffic to a site fast.
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7.3. SpyFu
8. Content Optimization Tools
The Hemingway Editor is a similar tool to Grammarly, with the added benefits of controlling the formatting of your text. This tool highlights long, complex sentences or fragments and offers suggestions for shortening or combining sentences. This can improve the general readability of your text and make it more appealing to users with a lower reading level or non-native English speakers. Hemingway also highlights the use of passive voice and can be set to highlight different confusing common phrases. This tool is available both for quick and dirty use on their website page and as a responsive desktop app available as a one-time purchase.
Grammarly offers a quick and easy check to determine if your copy is free from any spelling errors or grammatical mistakes. Grammarly is available through their website or through an add-on for Chrome, Safari, or Firefox. This means that it is a flexible tool for any type of writing. Whether you're writing a blog post, composing an email, or writing on a forum or social media, Grammarly can ensure that your written content is the best it can be. The Grammarly tool is free but also offers a premium service with advanced checking and more detailed explanations for mistakes. The free service is adequate for most uses of the tool.
Content optimization tools are an important theme in SEO. After all, they help you work with keywords to rank for. If you're creating your own content format or editing existing content, content optimization tools can give you an idea of whether your copy is well-written.
8.1. Grammarly
Summary of Grammarly:
It's an automated proofreader and your personal grammar coach. Using a set of rules for reading, Grammarly's algorithms check for 150 common grammar and style issues. Grammarly's high level of accuracy saves users time by pointing out repetitive words or phrases, run-on sentences, and more simple mistakes which are often overlooked. Organizing and displaying this data in a way that's not only correct, but useful, is a formidable challenge. With the help of internationally recognized linguists and English language scholars, Grammarly has developed a wide-ranging set of rules to find tricky errors and help writers make a variety of documents sound more professional and effective. Grammarly corrects over 250 types of grammatical mistakes, while also catching contextual spelling errors and poor vocabulary usage.
8.2. Hemingway Editor
The Hemingway Editor is a unique web-based writing tool that focuses on identifying the critical issues of a piece of written material. This is based on the writing style of the legendary writer Ernest Hemingway. It highlights long, complex sentences and common errors. If a sentence is highlighted in yellow, it is defined as a complex sentence within the user's document, and a simpler alternative will be suggested. If a sentence is highlighted in red, it shows that this sentence is too dense and convoluted. An example of a common error found is the use of passive voice. By identifying and highlighting a passive phrase or word, the editor can then suggest an alternative. Hemingway Editor has the ability to format the readability of your article by making the changes directly into the user's document or providing instruction. This makes it a very valuable tool for making a poorly written article into a concise and effective piece of writing. A standard version of this app is available to use online. A desktop version is also available for a one-off payment of £15.99. By using this tool to improve your article writing, it will increase the content quality on your website. This is an understanding that content quality can increase search rankings.
8.3. CoSchedule Headline Analyzer
CoSchedule Headline Analyzer is a tool specifically designed to scrutinize your blog title and subject it to various test cases to analyze its worth. This topic is a little off from the other topics in this post because this is not exactly a copywriting tool. However, writing a good title is still very much part of content copywriting. This is also an example of how deep CoSchedule goes into helping copywriters write good content. They know that good copy starts with a magnetic headline. This tool is simple to use and it's free. Just paste your headline into the tool, and it will give it an overall score in terms of SEO value, social value, and its ability to result in click-throughs. This is followed by an analysis of word balance type and length. Finally, it will give a breakdown and some suggestions on how to tweak the headline to improve it. This may be quite mind-boggling for some as it raises so many question marks over what is just a simple 10-word sentence. But for serious bloggers, this is an invaluable resource to refer to with each and every blog title until it becomes second nature to produce good titles.